NutriSavings Product Site

Design, Development

As part of my role at NutriSavings, I was in charge of re-designing the consumer product website. Initially, there was no sense of "home" when you logged into the platform. There was no way to understand or quickly view the key metrics of the program, finding and understanding a lot of features was difficult, and overall people were confused about how to use the program in the first place. The product site had to identify and prominently position what users most wanted to see, while also highlighting key aspects for the business goals of the company. Challenges with this long-term project involved getting stakeholders to be open to changes and meeting everyones' wants, while refusing to sacrifice user experience and design aesthetic. In addition to designing the site, occassionally the development team needed some pieces built out in CSS and HTML, and they looked to me to do so.

(Top shows the before; bottom is the after)
Design, Development: NutriSavings Product Site - BEFORE
Design, Development: NutriSavings Product Site - AFTER
Design, Development: NutriSavings Product Site
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