2019 US Race Schedule

Graphic Design

This is one of my favorite projects I completed at Spartan Race. Every year, Spartan puts out a race schedule. Initially, Spartan wanted to keep the header area of the schedule the same as previous years: black, stone texture, and a small vector map of the USA with lines running from coast to coast, showing that there are a ton of races all over the country. For 2019, I decided to try something new. The white text on black background seemed hard to read to me, and the map image was more confusing than informative. I figured why not use this real estate as a chance to get people excited about all the upcoming races? I chose to use this powerful image of a woman jumping over a huge fire, which was at the end of most races and so was a symbol of triumph to Spartan's audience. And to take it to the next level, I animated the fire.

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